Nice is a leading homeware, décor, and household retailer in Saudi Arabia and Kuwait, offering a wide range of furniture, kitchenware, tableware, décor items, storage solutions, and everyday home essentials. With a strong physical retail footprint and a fast-growing digital presence, Nice serves customers looking to create functional, stylish homes tailored to regional lifestyles.
Nice operates both a web storefront and native iOS and Android mobile applications, delivering a unified omnichannel shopping experience. The digital platform is built on Salesforce Commerce Cloud (SFCC), providing the foundation for scalable commerce operations.
Our engagement began after the initial launch of the platform. The objective was to stabilize, enhance, and expand an already live SFCC ecosystem — improving usability, enabling new omnichannel features, strengthening mobile integrations, and ensuring regulatory compliance — all without disrupting ongoing business operations.
01. The Challenge
When we joined the Nice project, the platform was already live and actively serving customers across web and mobile. The challenge was not to rebuild, but to evolve a production-grade commerce ecosystem while maintaining operational stability.
Operating on a Live, High-Traffic Platform
All enhancements had to be delivered in a live environment, requiring:
Zero-downtime deployments
Careful change management
Backward compatibility with existing functionality
Thorough testing across web and mobile channels
Every release needed to be production-safe.
Web, iOS & Android Alignment
Nice runs a true multi-channel commerce setup:
Web storefront
Native iOS app
Native Android app
The mobile apps integrate with SFCC via OCAPI and SCAPI, meaning:
Backend changes had direct impact on mobile experiences
API contracts needed to remain stable
Feature parity between web and mobile had to be maintained
Enhancements had to be designed with API-first thinking.
Expanding Omnichannel Capabilities
To support customer expectations and retail operations, Nice required:
Pickup in Store (Click & Collect)
Better integration between online and physical stores
Improved inventory visibility and fulfillment coordination
Improving Content & UX Agility
The existing setup limited marketing flexibility. The business needed:
Faster campaign and landing page creation
Reduced dependency on development teams
A modernized look and feel across key pages
Customer Engagement & Retention
Nice wanted to strengthen customer engagement through:
Behavioral marketing and automation
Push notifications and lifecycle campaigns
Better segmentation and personalization
Regulatory Compliance (ZATCA)
Operating in Saudi Arabia required full compliance with Zakat, Tax and Customs Authority (ZATCA), including:
Digital invoicing requirements
Accurate tax handling
Regulatory readiness for audits
All compliance work needed to integrate seamlessly into existing checkout and order flows.
02. The Solution
We approached the project as a post-launch optimization and expansion initiative, strengthening the SFCC foundation while extending capabilities across web and mobile.
SFCC Core Optimization & API Stabilization
We enhanced the Salesforce Commerce Cloud implementation by:
Optimizing controllers and business logic
Improving OCAPI and SCAPI performance and stability
Ensuring consistent data delivery to web, iOS, and Android
Reducing API response times for critical flows
This created a reliable backbone for multi-channel commerce.
Page Designer Implementation
We implemented SFCC Page Designer, enabling:
Component-based page creation
Rapid campaign and landing page launches
Greater autonomy for marketing teams
This significantly improved content agility and reduced time-to-market.
Pickup in Store (Click & Collect)
We added Pickup in Store functionality, allowing:
Store-level inventory visibility
Customer selection of pickup location at checkout
Better alignment between online shopping and physical stores
This strengthened Nice’s omnichannel offering.
UX Redesign & Conversion Improvements
Key pages were redesigned with a focus on:
Clear navigation across large homeware catalogs
Improved product discovery and filtering
Cleaner product detail pages
Mobile-first usability across web and apps
The redesign enhanced both usability and conversion potential.
WebEngage Integration
We integrated WebEngage, enabling:
Behavioral segmentation
Push notifications (especially for mobile users)
Automated lifecycle and retention campaigns
Personalized customer engagement
This shifted Nice from transactional messaging to data-driven engagement.
ZATCA Compliance
We ensured full alignment with Saudi regulations by:
Supporting compliant tax calculations
Enabling ZATCA-compliant invoicing structures
Ensuring readiness for regulatory audits
03. The Results
Stable Evolution of a Live Platform
New features introduced without service disruption
Improved reliability across web and mobile
Reduced risk during production deployments
Stronger Omnichannel Experience
Successful rollout of Pickup in Store
Better coordination between online and physical inventory
Improved fulfillment flexibility
Improved Marketing Agility
Faster campaign launches via Page Designer
Reduced reliance on development teams
More consistent brand presentation
Enhanced Customer Engagement
WebEngage automation improved retention
Stronger push notification and lifecycle communication
Better segmentation across channels
Regulatory Readiness
Full ZATCA compliance achieved
Reduced regulatory and operational risk
Better User Experience
Cleaner, faster storefront
Improved mobile parity between web, iOS, and Android
More intuitive shopping journeys for large catalogs
04. Conclusion
The Nice (nice.com.sa) project demonstrates our ability to enhance and scale a live Salesforce Commerce Cloud ecosystem across web and native mobile applications.
By optimizing SFCC core functionality, strengthening OCAPI and SCAPI integrations, implementing Page Designer, adding Pickup in Store, redesigning key user journeys, integrating WebEngage, and ensuring ZATCA compliance, we helped Nice evolve into a more agile, scalable, and omnichannel-ready commerce platform.
Operating seamlessly across web, iOS, and Android, Nice is now positioned to continue growing its digital business with improved customer experience, stronger engagement, and full regulatory compliance.
